I would rather call it be-what-you-need method.New marketing concept advocate customer-oriented method,so does advertising.
Imagine you are doing research on persons with different characteristics and consuming habits,how funny and inspiring it is!
Really? Sounds good,I can enjoy it without about 9$ monthly payment.
I tried, it is true.I successfully became a subscriber of MSN Premium.The outcome is that I can enjoy a larger email space up to 25M,while formerly it was 5M.By the way,the face of MSN Premium is too luxury with some functions unnecessary
Books I read this month
Two typical cases came into my sight.One is Sammy for San Miguel Light beer, the other is Kehuer for lactobacillus drink.They are created by two notable 4A ad. agencies,Ogivy & Mather and Leo Burnett respectively.
Both of them share their common points.The artificial virtual prolocutors are cute,naughty pranksters.They always mischief others,they act aimlessly,they hate bland and boring things,they think home is a boring place,they talk disorganized.On examing those points,I found it is really consisit with characteritics of youngsters aged between 15 and 25.A prolocutor shall represent the benifit of what they advocated for.They made it this time.
In branding process,when we finally dig out the core value of a brand after a serises of interrogating brand problems,the task remained is to disseminate the brand''s image,develop different channels to leverage in the marketplace.The brand image must be in tone with the core value,must be consist with characteristics of the target audienc. It is not easy,a big job ahead.
We make that through TVCF,leaflets and events,all the ad campaigns bear the image adhear to its core value and customers'' belief.Traditional leverages are indirect,like a pump onto a sponge.
We pay our labor even our life for the hierachy''non-invasion,it is not a protect.Lurking rules is overwhelming and omnipresent in our society.We not only notice that but be hurt by it somewhat.It is the core point.
The rationality of the lurking rules make me less angry for facts listed in "Investigation",tragedies derived from the transgressing of the boundary of the underlying rules. To solve the problem,we need find another balance.
It is really interesting to look through things from that point of view,the author even explained Maoism by using bloody award methodology.Frankly,I think it is a bit elusive.
These two years, I found I have strong interest in History and I tried to read more history books."Discovery Journey" series of CCTV9 and "Demiurge in Orient" inspire me to look through China history I learnt before.