重读DAVID MAYO的THE WAY,摘录我觉得特有用的几条。
1、Think like a Marketing Director, Act like a Marketing Manager.
2、We aim to over-promise and over-deliver.
3、Make your client famous.
4、Everyone loves a case history, take pictures and film of what you do.
5、Confidence builds bravery.
6、Don't sell things to clients they clearly don't want.