姚重华的卖点 老叶说话:广告,品牌,传播,营销 Brevity is the soul of branding. BCC洞察力广告

有这么两种类型企业

 

//不以物喜,不以己悲。淡看一切诱惑与失落,把表象隐匿在思想里,把思想落实在行动中。//

世上有两种人,男人和女人,他们跟着地球360度转啊转。

还有两种企业,严管型的企业和不管型的企业,都在重复着昨天的失误,滑向未来的深渊。

严管型,老板事无巨细都要过问,视部属为雇工,把对每一分钱的决策权攥在手里,顾蝇头小利,失老板格局。老板手里抓的备案其实是终案,部属是这场游戏的陪玩者。投资变成了赌注,押注后,全体静坐缄默,围观开盘。属下围观一阵,就散了,然后新的围观者来了。

不管型,老板也事无巨细抓在手里,所有中阶都变成油条,不管不问,凡事上级决定,上级推到他的上级,上级的上级的上级…。老板是本想变法中兴,然属下以报复性的不管不问应对。最终,武帝不成反成哀帝,前朝老臣仍然是当朝和下朝重臣。

世上有一种人,他实现成功,缔造卓越。他具有谦逊的个性和坚定的意志,身边围绕着一群同志,努力推动革命成功。

柯林斯说的:

//朝窗外看,把成功归于别的因素,而非他们自己。当业绩不佳是,他们看着镜子,责备自己,承担所有的责任。//

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发布: blaine 分类: 谈传播 评论: 0 浏览: 159

热爱生活

想想看,我还有什么没有做。一个NB,一个SPEECH,一个PRESENTATION,…

其实这些事情这些年一直在发生,所以老叶的生活一直是这样。

看着湖边大汗淋漓地跑者,闻着被太阳烘烤过青草味,这就是生活吧。

揣上我的D90,开始热爱生活。

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Tags: 厦门

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我不想长大

SONY HANDYCAM 爱影展EVENT SITE,因真实而有销售力。(http://www.sonystyle.com.tw/love/)。想想自己手里也有不少素材,从早期的F717拍的视频到现在SR-11E拍的HD视频,归整在一起,一定比爱影展还感人。可是打开数百G的文件,剪辑的想法变成了先看看吧。

女儿看到自己小时候的影像,这两天一直不开心,总说:我不想长大,我要回到以前。

爸爸:为什么?

女儿:小时候你很早下班,经常陪我玩,我不想长大。你把我变回小时候吧。

很认真的那种,两眼吧嗒叭嗒的,眼圈都红了。

其实你还不到6岁,为什么会有不想长大的想法?不想长大的想法,在我看来,应该是少年或成年人的想法,因为留恋青葱岁月甚或逃避现实。

……

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发布: blaine 分类: 谈传播 评论: 0 浏览: 138

每天一点感悟,一点进步

“提完要有结论,下一步该做什么,不然提来提去提个高兴”老板很直接。

“我以后也这样了。”我说,本质上我是个愤怒的人。

“还是要看生意。。。”老板。

有一次,我应该更狠点。我心里想。不是吗?大家谁也不欠谁的,要说学习,我们总是被学习为多吧。

 

在世界杯结束后,人难免有些失落。

“下届世界杯什么时候”女儿说。

“等你10岁的时候”爸爸。

“啊?”女儿。

“中国下届能参加吧?”

“如果好好学习,有可能吧”爸爸。

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发布: blaine 分类: 丢杂感 评论: 0 浏览: 178

厦门的山海经

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发布: blaine 分类: 赏美图 评论: 2 浏览: 233

奔驰双V上线

不容易啊,终于上线了,奔驰外交级MPV VIANO及专业MPV VITO。

广播一下:www.mbmpv.com.

mbmpv

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奥美关于中国母亲的研究报告

 changingchinesemothers, kunal

 有三种妈妈:Go-geting, Easygoing, Dedicated, Easygoing类型正是我想操作的,也是非主流操作手法。

Easygoing的妈妈,给小孩更大的灵活空间,不过早施加压力,让他们开心的事情是生活小细节,而非大成就。

Fu Yuanhong wakes up at 5:45AM every day. As a teacher in a Beijing middle school she leaves for work at 6 am, a little earlier than her eight year-old daughter leaves for her school. “I have a very busy day until 5 pm. I have to take care of my students. On my way back home, I keep calling their parents and talking to them. When I get home, I go through their homework and publish it online so that they know how their child did at school today. Then my daughter returns and I have to spend time with her, cook dinner. Even though her grandma’s around and helps, it is all very exhausting,” she says.

changingchinesemothers, kunal

Cai Zhao Rong’s husband looks after the family business in Xiamen, and she helps him manage his fleet of delivery vans from home. She’s on the phone much of the time, but her child is always within sight when at home. She tells us, “I am responsible for my child like a housewife. I do not need to work outside. The child needs a mother’s care and my husband does not want the old to take care of the child. If I go out, there is no one to take care of my daughter. I think the most important thing is the child’s education and I’m afraid of her being left behind in her studies.”

When Xiao Yan returns home from the shopping mall in Shenyang, where she works, at 6 in the evening, there’s dinner to be made. “After doing the housework, and taking my bath, I look at my son and all my tiredness disappears. He is so considerate. He tells me to lie down, pounds my back and sometimes I just fall asleep,” she says. “Occasionally I check his homework, but he says he’s finished. I check nevertheless.”

Ma Yili is one of the most popular actresses in China. Last year, she walked away with the Best Actress award at the prestigious Changchun Film Festival for her performance in “The Good Man". Her own good man, Wen Zhang, is nine years her junior. Earlier this year, she gave birth to their daughter and put her career on hold to spend more time with her daughter. “Why not? I have plenty of time for work and filming in the future, but only such a short period in which to breastfeed my baby. I don’t dare cut it short. I want her nurtured in the best way,” she said in a radio interview.

Go-getting. Dedicated. Easygoing. All Chinese mothers are not the same. In a China where women indeed hold up half the sky, there are an estimated 320 million working mothers. That’s more than the entire population of the United States.

The least we must do is recognize the differences between them and go beyond the stereotype of a working mother, a mythical superhuman who can effortlessly balance the professional demands of an office, the emotional and sexual demands of a husband, play the nurturing role of a mother – and contribute to the advancement of society, all with the bat of a shimmering eyelid.

changingchinesemothers, kunal

changingchinesemothers, kunal

Indeed, Chinese mythology recognized the difference between a mother’s characteristics. The mother’s image was more identifiable with the power of nature than with nurture, or tender love. During the Shang Dynasty (1600-1100 BC), the sun was referred to as Dong Mu (East Mother), and the moon as Xi Mu (West Mother). The former was not all nurturing. The Goddess Xihe was said to be the mother of ten suns, which baked the earth so dry that many people died, Hou Yi had to shoot down nine suns and leave the one that we have today. Even Xi Wang Mu, the Queen Mother of the Western Paradise, is portrayed as a complex character. She has the fangs of a tiger and the tail of a panther. She lives alone and is protected by birds of prey and fearsome beasts. She also controls plagues and evil spirits. However frightful her appearance and her powers, Xi Wang Mu is a motherly figure to all the gods in heaven. In her enchanted garden grow the coveted peaches which she plucks and serves at a sumptuous banquet for the gods. She is an alchemist, or a person who practices the art of combining substances that will transform.

changingchinesemothers, kunal

Tags: 研究报告

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纯粹视觉

话讲太多影响理解,要让不同文化背景的消费者一看就懂,单一诉求+纯粹视觉,百试不爽。

奥美约翰内斯堡、曼谷、巴黎的三个作品,极具视觉冲击力,当然也考验执行。

春节我下厨,居然被双立人的刀背割了手。不过,看上去WUSTHOF更恐怖。

 

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发布: blaine 分类: 谈传播 评论: 0 浏览: 198