广告公司“大创意时代”渐成往事了吗？By blaine / 2014年4月30日 中国经营报发表了一篇《广告公司“大创意时代”渐成往事》的文章，标题很吸眼球，内文却与标题不符。通篇并没谈到什么是大创意，只是重复“ 4A不行了，广告公司要转型做营销咨询”的老套言论。 10年前我看了一本“公关第一，广告第二”的书，同样是标题党的做法，彼时我就在个人微博上写了篇“好笑的公关第一，广告第二”博文： Previous 上海创程车联品牌形象塑造 Next 毒蛇洞察 Related Posts Virtual Brand Prolocutor Leave a Comment / 谈传播 / By blaine It seems popular for advertiser and agencies to adopt virtual brand prolocutors instead of those stars.It is nothing revelant with cost,though it may do so.We prefer to call it a shortcut for buildin 梅.吉布森，创造奇迹的影片营销者 Leave a Comment / 谈传播 / By blaine “耶稣的受难”成为流行营销(buzz promotion)的教科书这是一部可能成为好莱坞历史上最热销的影片。… Leave a Comment Cancel ReplyYour email address will not be published. Required fields are marked *Type here.. Name* Email* Website Save my name, email, and website in this browser for the next time I comment.
Virtual Brand Prolocutor Leave a Comment / 谈传播 / By blaine It seems popular for advertiser and agencies to adopt virtual brand prolocutors instead of those stars.It is nothing revelant with cost,though it may do so.We prefer to call it a shortcut for buildin
梅.吉布森，创造奇迹的影片营销者 Leave a Comment / 谈传播 / By blaine “耶稣的受难”成为流行营销(buzz promotion)的教科书这是一部可能成为好莱坞历史上最热销的影片。…
