20
2004
05

Oblated Michael Jordan

These two days,Michael Jordan make fans and journalists involved in a mystery chase game,Michael is a heat word in papers,though few Chinese can see through the veiled mask made by his agents. When I was off work,I finally have a chance to browse news about Michael in internet and watched the recorded net talk show in Sina. What make me impressed is Michael's reply to which is his impressed game,the answer is not the last shot in the game with Utah Jazz,but 1984 Olympic game,since he was playing for his country.It is beyond my expectation. Anyway,Michael's visit is a successful PR event launched by Nike,and the tight arrangement really make Michael exhausted and fully take advantage of his value. Organization of such a sophisticated event is a challenge, a mass of possibilities have to be seriously considered.Though the team is careful,we still see the cancellation of meeting with fans in Nike Training Camp to avoid danger.It is a loss for Nike this time. The joint endeavour make Michael in his Shrine.
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